When you think of ABBA digital concert, a live performance featuring lifelike digital avatars of the iconic Swedish pop group performing their greatest hits in real time. Also known as ABBA Voyage, it’s not a recording, not a tribute act—it’s a fully animated, real-time show where the band members appear as their 1970s selves, singing and dancing with impossible energy, backed by a live 10-piece band. This isn’t sci-fi fantasy. It’s real, happening right now in a custom-built arena in London, and it’s changing what a live music experience can be.
The ABBA Voyage, the official name of the digital concert experience uses motion capture tech developed by Industrial Light & Magic—the same team behind Star Wars visuals—to turn the four band members into digital twins. Their movements, voices, and even facial expressions are 100% authentic, pulled from recordings made just before the show opened. The result? A show that feels like you’re watching the real ABBA on stage, even though they never actually left Sweden. It’s not a hologram. It’s not a screen. It’s a 3D projection mapped onto a massive, curved stage, surrounded by 360-degree sound that makes you feel like you’re in the middle of a 1978 concert.
What makes this different from a regular concert? For starters, you don’t need to wait for a reunion tour. You don’t need to hope the members are still able to perform. ABBA’s digital avatars are ageless, energetic, and perfectly in sync. The show includes 20 of their biggest hits—from "Dancing Queen" to "Mamma Mia"—played live by a real band, with the digital ABBA performing in perfect harmony. The lighting, the costumes, the choreography—it’s all designed to feel like stepping into a time machine. And it’s not just for fans who grew up with ABBA. Teens and young adults are showing up too, drawn by the spectacle, the music, and the sheer novelty of seeing a band that disbanded 40 years ago perform like they never left.
London is the only place in the world where you can see this show. The ABBA Arena, built just for this purpose in Queen Elizabeth Olympic Park, was designed to feel like a cross between a retro disco and a futuristic theater. The seating is tiered, the acoustics are engineered for clarity, and the screens wrap around you so you never lose sight of the action. Tickets sell out fast, but it’s worth planning ahead—this isn’t just a concert. It’s a cultural moment.
And it’s not just about nostalgia. The ABBA digital concert, a groundbreaking fusion of music, technology, and live performance proves that artists don’t need to be physically present to deliver an emotional, unforgettable experience. It’s opening the door for other legacy acts to reinvent themselves, and for new artists to experiment with digital performance. This is the future of live music—and it’s already here, in London.
Below, you’ll find real stories, tips, and insights from people who’ve been there—from the best seats to what to wear, how to beat the lines, and why this show keeps people coming back. Whether you’re a lifelong ABBA fan or just curious about what all the buzz is about, this collection has what you need to make the most of it.
ABBA Voyage in London is a groundbreaking digital concert where the band's 1979 avatars perform live at the O2. A mix of cutting-edge tech and emotional nostalgia, it's more than a show-it's a reunion you never thought possible.