ABBA Hologram Show: What to Expect and Where to See It in London

When you think of ABBA hologram show, a digital concert experience featuring lifelike avatars of the Swedish pop icons performing live. Also known as ABBA Voyage, it’s not a video playback or a cheap projection — it’s a full-scale, real-time performance using motion-captured digital twins of the band members, synced with live musicians on stage. This isn’t sci-fi fantasy. It’s a 90-minute concert where Agnetha, Björn, Benny, and Anni-Frid sing and dance exactly as they did in their prime — but now, in a custom-built arena in London.

The ABBA Voyage, a permanent concert residency at the ABBA Arena in Queen Elizabeth Olympic Park opened in May 2022 and has sold out every show since. The avatars, called "ABBAtars," were created using years of motion capture and voice recording sessions with the band. Every head tilt, finger snap, and vocal run was recorded in detail. The result? A performance so convincing, you forget you’re watching digital figures — you just feel the music.

The venue itself is built for this show. It’s not a stadium. It’s not a theater. It’s a purpose-built, 3,000-seat circular arena with a 360-degree stage and immersive sound that makes you feel like you’re standing right next to the band. The lighting, the costumes, the choreography — it’s all designed to match ABBA’s 1970s peak, but with modern precision. And unlike a typical concert, there’s no aging, no voice strain, no missed notes. It’s perfect. And that’s exactly why it works.

What makes this different from other hologram acts? Most are nostalgia tricks — a faded image singing over a backing track. ABBA Voyage is a full live band experience. Real musicians play every instrument on stage. The ABBAtars don’t lip-sync — they perform in sync with them. The crowd doesn’t just watch. They sing along, clap, and dance. People who never cared about ABBA before are now buying tickets. Teens who weren’t born when "Dancing Queen" topped the charts are learning the lyrics. It’s not just a show. It’s a cultural reset.

You won’t find this anywhere else in London. No other concert blends technology, music, and emotion like this. It’s not about replacing the real band — it’s about giving their music a new life. And for fans who never got to see them live, it’s the closest thing to time travel.

Behind the scenes, it took over a decade to build. The band spent months in a motion capture suit, recording every movement. Engineers built custom software to map their gestures to digital models. Sound engineers recreated the exact acoustics of their original recordings. The result? A show that feels more real than most live concerts today.

If you’re looking for something beyond the usual London gigs — something that’s part concert, part tech marvel, part emotional experience — this is it. You won’t find another show like this in the city. And if you’re planning a night out that’s more than just music, this is the one that delivers.