When you think of ABBA Voyage London, a live concert where digital avatars of ABBA perform alongside a real 10-piece band in a custom-built arena. Also known as ABBA: The Voyage, it’s not just a tribute show—it’s the first time a pop group has returned to the stage decades after their last tour, using technology that makes them look and sound exactly like they did in their prime. This isn’t a hologram. It’s not a video. It’s a full-scale, high-fidelity performance where the band’s digital selves—created using motion capture and decades of archival footage—move, sing, and interact with the audience like they’re really there.
The experience happens in a brand-new venue built just for this show, right in the heart of London’s Queen Elizabeth Olympic Park. You don’t just watch ABBA—you’re surrounded by them. The stage is circular, the lighting shifts with every beat, and the sound system makes you feel like you’re standing right next to Agnetha as she hits that high note in "Dancing Queen." The real band on stage? They’re not just backing up the avatars—they’re playing live, reacting to the crowd, and keeping the energy alive. This is music as theater, as tech, and as pure nostalgia done right.
What makes ABBA Voyage London different from every other concert in the city? It’s the timing. Most bands retire. ABBA didn’t. They waited until the tech caught up to their vision. The avatars look like they did in 1979, but they’re performing songs from their 2021 album, Voyage, alongside classics like "Mamma Mia" and "Take a Chance on Me." It’s a bridge between generations. Grandparents who saw them on TV in the 70s sit next to teens who discovered them on TikTok. Everyone leaves with the same feeling: awe.
You don’t need to be a lifelong fan to get it. Even if you only know "Waterloo," the show’s production—costumes, lighting, choreography—is so polished it feels like a sci-fi musical made real. The tickets aren’t cheap, but they’re not a gimmick either. You’re paying for an experience that doesn’t exist anywhere else on Earth.
Behind the scenes, it took over a decade to build. The team scanned the members’ faces, recorded their voices note-for-note, and recreated their movements with motion sensors. Every wig, every sequin, every step was archived. This isn’t AI magic—it’s human obsession with perfection.
And while London has plenty of concerts, museums, and gigs, nothing else combines history, technology, and emotion quite like this. It’s not just a show. It’s a moment in time, frozen and brought back to life.
Below, you’ll find real tips and stories from people who’ve been there—how to get the best seats, what to wear, when to arrive, and how to make the most of your visit. Whether you’re planning your first trip or you’ve already seen it twice, there’s something here for you.
ABBA Voyage in London is a groundbreaking digital concert where the band's 1979 avatars perform live at the O2. A mix of cutting-edge tech and emotional nostalgia, it's more than a show-it's a reunion you never thought possible.